Texas is a popular place. According to The Texas Tribune, Texas added 391,243 residents to its population in 2025. That’s more than any other state. Even though population growth has slowed a little, the Lone Star state continues to attract new residents. For Texas insurance agents, this is an opportunity you don’t want to miss.
Texas Attracts Residents of All Ages
When you think of retirement destinations, your mind may go straight to sunny Florida, but Texas also offers a warm climate. Several places in Texas made the U.S. News & World Report’s Best Places to Retire list, including The Woodlands at #4 and Spring at #5.
Texas is also popular with working-aged individuals and families. There’s no state income tax – that’s a huge bonus! – and Houston, Austin and Dallas-Fort Worth have emerged as important tech hubs.
All these new residents have something in common – they all need insurance.
What Texas Insurance Do New Residents Need?
When people move to a new state, they typically need car insurance and homeowners or renters insurance. However, that’s just the beginning.
Many new residents will also need health insurance. Working-aged individuals who have moved for a job may get health insurance through work, but independent contractors typically lack benefits, so they may need help finding a plan. Retirees enrolled in Medicare Advantage or Medicare Part D plans also need to find new coverage.
While you’re helping new residents with these insurance needs, you can also uncover any other needs that are currently being overlooked. For example, a family that just bought a new house in Texas may want to purchase life insurance. Seniors who have relocated to Texas for retirement may be interested in annuities. By asking questions about their situation, you can meet their needs and make additional sales.
Finding New Residents
With so many people moving to Texas, the new resident insurance market opportunity is huge. The hard part is finding these new residents – before another agent does. Here are some strategies that can work:
- Buy leads. If you’re willing to invest in the opportunity, buying insurance leads can be the most straightforward approach.
- Network with other professionals. For example, real estate agents in your area will likely know many new residents who need insurance. If you only sell life and health, you can also network with insurance agents who only sell property and casualty insurance.
- Leverage digital marketing. When people are new to town, they often search online for the things they need. Maintaining a strong online presence, including a website and social media profiles, can help you attract these prospects. Create posts that are helpful for new residents, and consider joining Facebook or LinkedIn Groups that focus on your area.
- Be active in your community. If your sponsoring local events and groups, volunteering at local organizations, and generally playing an active role in your community, you’re more likely to meet new residents who need insurance.
Need some support? PTT Financial helps agents with business growth and access to contracts access contracts for health, life and ancillary insurance products. Learn more.