Seniors depend on Medicare for the health care needs, but many are confused by it. According to a survey conducted by Better Medicare Alliance, 65 percent of seniors enrolled in Original Medicare report being unfamiliar with Medicare Advantage. Among seniors not enrolled in Medicare Advantage, 44 percent are confused about the costs of Medicare Advantage [...]
(Nearly) everyone is on Facebook. According to Pew Research Center , 68 percent of U.S. adults use Facebook. OK, that's not exactly everyone, but it is the majority of Americans. If you want to connect to people, Facebook is an effective way of doing so. For agents looking to reach more people, this social media giant should [...]
The new Medicare marketing guidelines for 2019 are here. CMS has updated their guidelines, and all agents need to know what’s allowed and what it isn’t. You can read the Medicare Communications and Marketing Guidelines in its entirety online, but you’ll find highlights of the information below. Communications v. Marketing Not all communications count as [...]
Agents: Have you heard about the new open enrollment period? The Medicare Advantage open enrollment period will begin on January 1, 2019. This big change is sure to raise a lot of questions, so we’ve put together the answers you’ll need to know. Is the regular open enrollment period changing? No, the regular open enrollment [...]
Want to have a great annual election period this year? If you do – and of course you do – the secret is to start now. Yes, it’s early, but that’s the point. Once AEP starts, you’ll be too busy to get a handle on things if you haven’t already prepared. Here’s a checklist of [...]
Many Americans struggle with the high cost of health care, but there is hope. Low-income subsidies can provide relief to eligible individuals. For Medicare beneficiaries, financial assistance options include Extra Help, Medicare Savings Programs and Medicaid. Unfortunately, some people may struggle on their own simply because they are unaware of these programs or don’t realize [...]
Do your clients have trouble paying for important diabetes treatments? If so, they’re not alone, and help is available in the form of assistance programs. Diabetes is extremely common in the United States. According to the CDC, 9.4 percent of the U.S. population has the chronic condition. That’s 30.3 million people. When not managed properly, [...]
Earlier this week we gave you some tips for keeping in touch with clients throughout the year. After all, you’re in the business of earning trust and building relationships, and that process takes time. How you communicate with prospects is just as important. Communication is at the heart of your insurance marketing efforts, and you [...]
Direct mail remains an effective tool for Medicare marketing. While a growing number of seniors – 66 percent in 2018, according to the Pew Research Center – use the internet, this still leaves a significant percentage of seniors who don’t regularly go online. Direct mail is a tried and true way of reaching out. Here [...]
What you don’t know CAN hurt you – especially if scammers are using it against you. CMS is sending out new Medicare cards. Some beneficiaries don’t know this, however, and many others are only vaguely aware of the process. Con artists are taking advantage of this to steal people’s money and personal information. To Avoid [...]
